Privacy Policy

East Sussex Dental Laboratory address at 2 Denbigh Close, Bexhill-On-Sea, East Sussex, TN39 4XH (“we”, “us”, “our”), has a website

When you interact with us through our website (or otherwise), you may provide, or we may collect, certain information from which you are personally identifiable (which is referred to as personal data). For the purposes of the General Data Protection Regulation (EU) 2016/679 or “GDPR” and the Data Protection Act 2018 (and all other laws relating to the use your personal data), we are the “data controller”, meaning that we are responsible for deciding how your personal data is used and more importantly, for keeping your data safe and only using it for legitimate reasons.

We are committed to protecting your privacy and will take all steps necessary to comply with our legal obligations when using your personal data. This privacy policy explains how we fulfil this commitment, so please read this carefully.

Information We May Collect From You

You may provide us with the following types of personal information when you interact with us (when using our website or otherwise):

  • Identity – first name, surname
  • Contact – email address, telephone numbers
  • Profile – your preferences for other website preferences and feedback on your experiences through reviews and surveys

We may collect the following types of information from you when you use our website (using Cookies or other tracking technologies):

  • Usage – information about how you use our website, including time spent on page, click-throughs, download errors, traffic, communication data and resources you access
  • Technical – IP address, browser type, hardware type and number, network and software identities, device information, location and time-zone setting, operating system and system configuration

Uses Made of the Data

The table below sets out how we use your personal data and our lawful basis for doing so.

Reason why we use your dataWhat dataLegal ground for using your data
To administer our site and for record keeping purposesAllPerformance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (for effective business administration and service provision)
To provide you with the information and services you request from usIdentity, ContactPerformance of a contract with you Necessary for our legitimate interests (to ensure our customers are informed and satisfied with our services)
To provide you with information about the goods and services we offerIdentity, ContactNecessary for our legitimate interests (to develop our business, including our events, products and services and to increase our profile) Consent
To notify you about changes to the services we offer, changes to our Privacy Policy or other terms and conditionsIdentity, ContactPerformance of a contract with you Necessary to comply with a legal obligation
To administer our business and for internal business analysisAdditional Identity, Additional ContactNecessary for our legitimate interests (to develop our business, including our events, products and services and to increase our profile)

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Disclosure of Your Information

We do not currently share your personal data with any third-parties.

We may, however, be required to share your personal data with third-parties if required by law or regulation. In such circumstances, we will make sure that the disclosure is only to the extent required by law or regulation.

Storage of Your Information

We will retain your personal data only for as long as is strictly necessary for the purposes for which such data was originally collected (as referred to above), and thereafter for such longer period as may be required by law.

How we keep your data secure

We have put in place suitable physical, technical and administrative controls to protect your information. Despite the security measures we implement, please be aware that the transmission of data via the internet is not 100% secure. On such basis, we cannot guarantee the security of the information transmitted to us via the internet and any such transmission is at your own risk.

Third Party Links

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates (including, but not limited to, websites on which the App or the Services are advertised). If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these policies before you submit any personal data to these websites or use these services.

Your Rights

In certain situations, you are entitled to: (i) access to your personal data; (ii) update your personal data; (iii) erase your personal data; (iv) object to processing of your personal data where we are relying on a legitimate interest; (v) restrict the processing of your personal data; (vi) request the transfer of your personal data to a third-party; or (vii) where you have provided your consent to certain of our processing activities, you may withdraw your consent at any time (but please note that we may continue to process such personal data if we have legitimate legal grounds for doing so).

Please contact us (using the details below) if you would like to exercise your rights.

Please note that you also have a right to complain to the Information Commissioner’s Office if you are concerned about the way we are handling your personal data.


You can set your browser to refuse all or some browser cookies, or to alert you when a website sets or accesses cookies. If you disable or refuse cookies, please note that some parts of our site may become inaccessible or not function properly.

We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site. They enable us:

  • to estimate our audience size and usage pattern
  • to store information about your preferences, and so allow us to customise Our Sites according to your individual interests
  • to speed up your searches
  • to recognise you when you return to use our site

We may use the following types of cookies in relation to Our Sites:

  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors interact with our site when they are using them. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily

You may refuse to accept cookies by declining to provide your consent when prompted upon accessing our site or activating the setting on your browser which allows you to refuse the setting of cookies. However, if you decline to provide your consent or select this setting you may be unable to access certain parts of our site. Unless you have declined to provide your consent or adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you access our sites. If you wish to delete cookies you can do so through your browser, and further information on how to do this can be found here:

Amending this Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page.

Contact Us

If you would like to discuss anything in this policy or if you want to exercise your rights, please get in touch: Email:

Please write to us at: East Sussex Dental Laboratory, 2 Denbigh Close, Bexhill-On-Sea, East Sussex, TN39 4XH

Last updated: January 2024